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Alternative Flooring - Wool Iconic, Brando
Flooring You'll Actually Fall in Love With
Alternative Flooring is one of the most distinctive carpet brands in the UK - an award-winning British company with over 25 years of heritage and a genuine belief that flooring should have personality. Where other brands play it safe, Alternative Flooring leans into texture, colour, and character, making them a go-to choice for customers who want a floor that feels like a considered part of their home rather than an afterthought.
Pattern, Craft, and Designer Collaboration
Alternative Flooring's Quirky B collection is something genuinely special - a range of British Wool certified Axminster patterned carpets, made to order in the UK, developed in collaboration with celebrated designers including Margo Selby, Ashley Hicks, and Ben Pentreath. From bold geometrics to understated textures, these are carpets designed to be the focal point of a room rather than blend into the background.
Natural Fibres, Beautifully Done
At the heart of Alternative Flooring's range is a love of natural materials - sisal, seagrass, coir, jute, and wool each with its own texture, feel and story. These fibres are often undyed and unprocessed, offering a genuinely organic look that sits effortlessly with both contemporary and traditional interiors. Whether you're drawn to the earthy warmth of a sisal weave or the for resilience of a wool twist, there's a natural option to suit almost every room.
People, Planet, Product
Alternative Flooring puts people, product, and planet at the heart of everything they do. Their natural fibres are ethically sourced, and through their partnership with Ecologi, they plant a tree for every sample ordered and invest in climate-positive projects around the world. They also go a step further with their Anywhere Ca-rPET collection - a range made entirely from recycled plastic bottles, with the plastic collected, cleaned, and transformed into soft, hardwearing rPET yarn. Around 50 bottles go into every single square metre of carpet. Choosing Alternative Flooring is a choice you can feel good about - without compromising on quality or style.
INSPIRATION FROM ALTERNATIVE FLOORING
Not sure what kind of flooring you want? Browse the inspiring images below from Alternative Flooring for ideas and options!
